Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Friday, June 16, 2006

    Design: BusinessWeek's Unpaid Competition to Design IN

    My friend Aparna Ranjan sent me this mail about the controversy surrounding the debut of INside Innovation, a new magazine from BusinessWeek that promises "a deep, deep dive into the innovation/design/creativity space."

    She quotes:
    "For probably the first time ever a leading publication has designed it's magazine through an honorary pitch – a competition between mag-design giants (so to speak). The idea being maybe, to get fresh ideas and boost innovation, among others.
    (Read views of Nussbaum, an assistant managing editor, who spearheaded BusinessWeek's coverage of design and innovation for years, in this article: Backstory: How We Designed The New INside Innovation Magazine.)
    Many in the design community see this as an outrage--a leading publication getting a magazine designed for free and calling it innovation. It is quite a heated debate to follow.
    One reaction: "so let me get this straight: BusinessWeek wants to launch a magazine to the mass business market about the value of design and innovation, and how businesses can better utilize designers services, and then asks four of the top design firms in the country to work for free. does anyone else see the cruel irony in this?"
    A detailed (also well written) contrary view can be read on Design Observer

    INside Innovation is expected to be a quarterly at first, stitched inside BusinessWeek with issue #1 hitting the stands on June 9, with two more issues for '06.



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    Each of you has your personal story; it is your history. Keeping a diary or writing your feelings in a special notebook is a wonderful way to learn how to think and write about who you are -- to develop your own identity and voice.

    People of all ages are able to do this. Your own history is special because of your circumstances: your cultural, racial, religious or ethnic background. Your story is also part of human history, a part of the story of the dignity and worth of all human beings. By putting opinions and thoughts into words, you, too, can give voice to your inner self and strivings.

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    "And now it's really over. I finally realized that I must do my school work to keep from being ignorant, to get on in life, to become a journalist, because that's what I want! I know I can write. A few of my stories are good, my descriptions of the Secret Annex are humorous, much of my diary is vivid and alive, but . . . it remains to be seen whether I really have talent . . .

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    "I haven't worked on Cady's Life for ages. In my mind I've worked out exactly what happens next, but the story doesn't seem to be coming along very well. I might never finish it, and it'll wind up in the wastepaper basket or the stove. That's a horrible thought, but then I say to myself, "At the age of 14 and with so little experience, you can't write about philosophy.' So onward and upward, with renewed spirits. It'll all work out, because I'm determined to write! Yours, Anne M. Frank

    For those of you interested in reading some of Anne Frank's first stories and essays, including a version of Cady's Life, see Tales From the Secret Annex (Doubleday, 1996). Next: Reviewing and revising your writing

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