Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Monday, June 12, 2006

    Special Interest: Magazine for 'High Stakes' Demographic

    ValetNoir, the world's first casino exchange offering personalized hosting services, has announced the launch of a closed- circulation magazine, RFB (Room, Food & Beverage) to help guide its members in their lifestyle decisions.

    ValetNoir which partners with 26 casino resort destinations and four cruise lines has a database of over 410,000 'individual members that embrace the casino experience'. RFB will initially reach 60,000 of ValetNoir's top tier elite members.

    "RFB will serve as an insider's guide to gaming, resort, nightlife and fine dining," said George Nassef, President and Founder of ValetNoir. "The publication will be mailed directly to our clients, who have significant disposable income."

    ValetNoir caters to a broad membership from single young adults to affluent empty nesters. Casino players typically have high incomes. Statistically, casino players enjoy travel, nightlife, fine dining, professional services, golf, cigar smoking, shopping and sports more than the general population.

    "For advertisers targeting people with high disposable income and status, RFB is the perfect vehicle," said Nassef.



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