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A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Tuesday, May 23, 2006

    Trends: Digital Issue leads Print Edition

    Nylon, a trendsetting magazine that covers music and fashion, plans to release a free digital edition of its music issue on MySpace from May 24. The digital issue will be available for a free download at the magazine's website and what is notable is that the print issue won't be available until May 31. So here's a case where a digital issue leads a print edition :).

    Be sure to download your personal edition of their June-July music issue.

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