Trends: Exclusive premiums drive magazine sales
According to Circulation Management’s April 2006 issue Future US, a leading publisher of cutting-edge games, action sports, computing musician, and men’s and women’s lifestyle magazines, saw a 12.5% gain in retail sales over the last year.
Future belives that inclusion of exclusive premiums (namely DVDs and CD-ROMs) with the newsstand copies ensured that consumers spend significantly more money on Future titles than any other magazines on the newsstand.
Hoping to drive sales using premiums, the "summer preview" issue of TV Guide has announced a FREE DVD that gives sneak peeks, cast interviews, and "behind-the-scenes" content from both new and established series, including TV Guide's picks for the best comedies, family shows, and reality TV.
The DVD will be packaged in 700,000 issues to be sold in top markets including New York, Los Angeles, Philadelphia, Phoenix, San Francisco, Portland, and Boston. Shows to be previewed include HBO's "Entourage," Showtime's "Brotherhood," and TNT's "The Closer."