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Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Friday, June 02, 2006

    Media Ads: Austin American Statesman

    The Austin American-Statesman new print and TV campaign asks readers how often they "Get it!".

    One ad shows people reminiscing about the first time they got it: in college, from a best friend's mom, a college professor, online or not until a couple got married. Another ad shows the different ways to get it: "from my assistant Ricky... on my desk," "after a long hard day with the kids," "from my dog."

    The campaign was created in-house and is available for view here.

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    posted by Magpie @ 3:52 PM 

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