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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Saturday, May 13, 2006

    Trends: Posterzines

    Fox and Marvel are partnering with Future publishers to produce X-Men "posterzines" to promote the upcoming X-Men movie.

    Premier edition of the new 'posterzine' line consists of nine glossy poster-sized photos of the X-Men characters [Wolverine (Hugh Jackman), Storm (Halle Berry), Cyclops (James Marsden), Professor X (Patrick Stewart) and many more])folded to magazine size, as well as actor bios and an interview with the director .

    Selling for $5.99, 200,000 copies are due at newsstands on May 25th--the day before the movie is slated to open.

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    1 Comments:

    Blogger NB said...

    Sounds like a good idea for India too. A very long time ago, film broadsheet ‘G’ used to have an add on with their magazine. That poster fold out however, used to be centered around filmstars and was quite a hit.
    Should the Chopra – Johar – Ghai’s lay their hands on one of these posterzine’s … it would not be surprising to see something similar promoting Hindi movies too. Or perhaps Rakesh Roshan could do this for Krrish!

    5:15 PM  

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