Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Saturday, May 13, 2006

    Trends: Posterzines

    Fox and Marvel are partnering with Future publishers to produce X-Men "posterzines" to promote the upcoming X-Men movie.

    Premier edition of the new 'posterzine' line consists of nine glossy poster-sized photos of the X-Men characters [Wolverine (Hugh Jackman), Storm (Halle Berry), Cyclops (James Marsden), Professor X (Patrick Stewart) and many more])folded to magazine size, as well as actor bios and an interview with the director .

    Selling for $5.99, 200,000 copies are due at newsstands on May 25th--the day before the movie is slated to open.



    Blogger NB said...

    Sounds like a good idea for India too. A very long time ago, film broadsheet ‘G’ used to have an add on with their magazine. That poster fold out however, used to be centered around filmstars and was quite a hit.
    Should the Chopra – Johar – Ghai’s lay their hands on one of these posterzine’s … it would not be surprising to see something similar promoting Hindi movies too. Or perhaps Rakesh Roshan could do this for Krrish!

    5:15 PM  

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