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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Monday, November 06, 2006

    Article: Five Pounds of Cosmo

    Magazines and newspapers in the U.S. may be going through tough times. But in India, readership and ad revenues are booming says an article on Time.com. Writer Simon Robinson finds that though there are many ways to measure the vibrancy of India's publishing industry, his favourite method of gauging the vitality of India's publishing industry is to weigh it. ;)
    That's what he did with the October issue of Cosmopolitan. At 1,016 pages the issue weighed hefty 4.95 lbs.
    I too was fascinated by the hefty size of Cosmo 10 anniversary issue. And here is what I found:
    Five Pounds of Cosmo has over three pounds of advertisements (a sign that Indian brands trust the power of print media); many editorial spreads that feel like catalogue spreads, much repackaged content (articles and pictures that have been previously seen in Good Housekeeping and Design Today), a few usable articles and tips and not a single memorable layout!
    But I am glad the October issue is broken into into five volumes, makes you feel that you got five issues for the price of one :)

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