Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Saturday, November 04, 2006

    Newspaper: The Economist content in Indian Express

    If like me you like 'The Economist', you should switch your daily reading to the Indian Express.
    To enrich the content in its newspapers and websites, Indian Express Group has signed an agreement with The Economist to publish content, including special branded pages and supplements, from the latter.
    The page will offer global content, including the widely respected Economist Surveys on an exclusive basis for Indian readers.

    Related story:
    Newspaper: UK's 'The Independent' in New Delhi

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