Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

Ideas archive

World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

More Facts

Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Wednesday, November 15, 2006

    Free Stuff: Interesting magazine downloads

    My friend and an avid visitor of often asks for links from where he can download free digital magazines. Prompted by that and my fascination for digital magazines which goes back to 2003 (when I wrote a whitepaper on then-new digital delivery mechanisms), here is a new section that highlights interesting freebies--Free Digital issues, access to closely guarded archives, bargain magazine discounts, etc.

    Enjoy this month's selection of free stuff!

    BusinessWeek Digital Free Subscription: BusinessWeek magazine is a leading business magazine with in-depth coverage of technology, finance and management.
    Format: Zinio Reader required, you may have to register at

    Free Digital issue of ‘Graphic Exchange Summer 2005’ (a Canada-based publication for professionals in graphic communications and graphic arts). This 78- page issue also has a long feature on digital delivery modes for magazines!
    Format: Rich PDF includes embedded links, video and other rich media.

    Free Premiere issue of ‘VIV’: Viv is an independently published health-and-wellness magazine for women. This new online-only magazine is expected to launch with a Jan-Feb ’07 issue.
    Format: Zinio Reader required.

    Podcast: 20 Ideas in 20 Minutes-Engaging Readers Beyond the Page Listen to high-profile editors Diane Salvatore (Ladies’ Home Journal), Judith Nolte(American Baby Group), Alfred Edmond Jr(Black Enterprise),Amy Astley(Teen Vogue), Christopher Napolitano (Playboy) and Gary Hoenig (ESPN, ESPN Books) talk about how they go beyond print to engage their readers.
    Format: Mp3, 30 MB download



    Blogger Tania Dias said...

    While downloading Zinio, be sure to save the file first, don't choose to 'run' it directly. I did, and for some reason nothing happened, then when I logged in again and tried to download, I got a message saying 'You have already availed this offer', so I couldn't download again. Had to ask a friend to do it for me through another address.

    5:44 PM  
    Blogger Magpie said...

    Thanks, Tania for this tip!

    5:34 PM  

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