Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Thursday, December 07, 2006

    Design: New Slimmer WSJ

    Last one month has seen a redesign of some well-established mastheads. (Very interesting for me as I am also working on a relaunch issue)

    1) La Tribune, a Paris financial daily, relaunched in early november with a Garcia Media-led design. Apart from content reorganisation, new typographic fonts—Gotham Bold for the new logo; Miller for headlines and Guggenheim in various weights define the new look. The design also features innovative advertising configurations.

    2) The Times of London adopted a new typeface 'Times Modern' and a redrawn insignia along with other design changes under the supervision of Neville Brody

    3) The new-look slim WSJ in consultation with Mario Garcia is next. From Jan. 2, 2007, The Wall Street Journal will shave three inches from the width. The new front page will have five columns instead of six. A 48-inch width will make the paper more convenient to hold and carry. New, easy-to-read typography, improved labeling, more prominent headline styles, innovative summary boxes, and advanced infographics are some of the changes readers can expect.

    To read more about WSJ redesign, visit dowjones pressroom

    To know more about the other two redesign, visit



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