Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

Ideas archive

World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

More Facts

Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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  • An Illustrated History of Magazine Covers and Cover Lines
  • Magazine First Issue Archive
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  • Folio Magazine
  • Magazine Publishers of America
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  • Global Voices Online - The world is talking. Are you listening?


    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Tuesday, November 21, 2006

    Advertising: Engage all Five Senses

    IPC Media is one of UK's leading consumer magazine publisher, with an unrivalled portfolio of brands, selling over 350 million copies each year.
    Combining case studies from their magazines and using theory, IPC has produced the Five Senses Roadshow--the ultimate guide to appealing to consumers' senses.
    Here are the highlights of the presentation:

    1) Magazines are undoubtedly the medium of engagement. Often regarded as a close friend they offer entertainment, information and advice, just like a close friend should.
    2) Advertising benefits from this engaging framework but it is possible to improve your advertising conection even further by producing 'connectable' advertising. Advertising which stirs the five senses, ignites emotions and leaves a lasting impact on readers minds.
    3) Active purchase of magazines and mental processing of reading means magazines command fullest attention. eye-tracking technology shows print gains up to 7 times the attention levels of TV.
    4) No other medium provides their audience with more targeted advertising than magazines. relevant content in relevant surroundings means the ads become fully ensconced in the magazine experience.

    To find many more arguments in favour of print advertising and to get new ideas to engage the five senses, you can download the presentation from



    Anonymous Anonymous said...

    I Like the Advertising and marketing.

    2:12 AM  

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