Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Tuesday, December 05, 2006

    LaunchPAD: Recent Launches I Missed!

    G2-The Global Gujarati: This is an English language magazine from Cymbal Media, Lokmat Group’s newly launched magazine division. Priced at Rs 125, the magazine will be on stands beginning December. With a large international format, the magazine will cover interviews and achievements of Gujarati and Parsi diasporas.

    T3: The Indian edition of Tomorrow’s Technology Today launched in November. T3 is brought to India as a result of a tie-up between Infomedia India and UK-based Future Publishing. It is a magazine on gadgets and claims to be 'World’s No. 1 Gadget magazine'.
    Interestingly, another media house seems to have discovered Indians’ rising obsession with gadgets. Haymarket SAC Publishing India formed as a joint venture agreement between uk-based specialist publisher Haymarket and Sorabjee Automotive Communications, plans to launch ‘Stuff’ which calls itself 'Earth's best-selling gadget magazine' in 2007.

    Money Today: Launched by the India Today Group, Money Today is a fortnightly personal finance and investment magazine that aims to teach its readers how to ensure safe and healthy returns on investments. The magazine launched in October with an initial circulation of 100,000. The publication also has an interactive blog 'Professor Calculus'to help readers through financial number crunching.

    Finally, feast your eyes on this amazing double-spread I found on the Money Today magazine website. :)



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