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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Tuesday, January 09, 2007

    Trends: At the Newsstand on Friday

    For the first time in more than 50 years TIME magazine will be ‘on-sale’ on Friday. Writes managing editor Richard Stengel, the change was prompted by the shift in news environment and readers’ input that they though they get the magazine early in the week, they put it aside to read over the weekend. TIME also feels that getting the magazine on newsstands on Friday helps them 'set the news agenda, not just mirror it'.
    “The traditional newsmagazine was retrospective, looking back at what happened the previous week, says Stengel, but today's TIME is much more forward-looking, offering you guidance on what's essential to know going forward. Many news sources give you information; we provide knowledge and meaning.”
    Read Richard Stengel’s note to readers on Changing Time here
    ..............................................

    Just curious: Why do some Indian Monthly magaines show up on the newsstand almost in the middle of the month? I have often gone looking for a particular magazine at the newsstand and been told to come later... And at times I have bought a rival magazine, not really my first choice, but only because it was there.
    Any of you had similar experiences?

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    1 Comments:

    Blogger Chiaroscuro said...

    Who does it help more? Time or the reader? being so used to my magazines coming in on a certain day for years togather, it would feel empty if it did not, would it not?

    3:33 PM  

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