Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Friday, December 15, 2006

    LAUNCHPAD: Stardust goes Deutsche

    Last week I was pleasantly surprised when I met a German from Berlin who could talk more intelligently about various bollywood stars than some of us in India. Cristof Kaul was in India for a week and we met at Synapse in Goa where I work! The talk veered from Goa’s IFFI to Berlinale 2006 and how two Indian movies including ‘Parineeta’ were shown there. Cristof could talk at length about Shahrukh Khan’s rise, Kajol’s comeback in Fanaa, Aishwarya versus Madhuri as leading ladies in Indian cinema and so on.
    And, as he suggested, Bollywood seems to be big in Germany. A proof of which is the ad in today's Indian Express announcing the launch of ‘Bollywood Stardust’—First Indian magazine to be launched in Germany. The ad claims that for the first time an Indian magazine is being printed for a European country in their language for the local market. Great idea! And good going Magna.

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