IDEA of the week

Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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Fast FACT

World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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The Number

30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Tuesday, April 24, 2007

    LaunchPAD: Portfolio

    Why an international magazine in LaunchPAD this time? Because Portfolio was nearly two years in the making, and many in the magazine industry called it the most anticipated launch of 2007.

    Condé Nast Portfolio chronicles how business shapes the world—and who the players are that wield the power. According to MediaBuyerPlanner, the premiere issue (May 2007) has 185 ad pages (out of 332) and boasts stories that match writer and subject in the style of Vanity Fair, with Tom Wolfe writing on hedge funds (photographs by Annie Leibovitz) and Michael Lewis writing on jock exchanges, or trade in athletes.

    To read the day-by-day account of the launch, you can visit mr magazine blog.

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    posted by Magpie @ 4:22 PM 

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