Why an international magazine in LaunchPAD this time? Because Portfolio was nearly two years in the making, and many in the magazine industry called it the most anticipated launch of 2007.
Condé Nast Portfolio chronicles how business shapes the world—and who the players are that wield the power. According to MediaBuyerPlanner, the premiere issue (May 2007) has 185 ad pages (out of 332) and boasts stories that match writer and subject in the style of Vanity Fair, with Tom Wolfe writing on hedge funds (photographs by Annie Leibovitz) and Michael Lewis writing on jock exchanges, or trade in athletes.
To read the day-by-day account of the launch, you can visit mr magazine blog.