Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

Ideas archive

World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

More Facts

30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

More Numbers
  • ASME's Top 40 Magazine Covers
  • 30 Most Notable Launches of 2005
  • Talking Magazine Videos
  • An Illustrated History of Magazine Covers and Cover Lines
  • Magazine First Issue Archive
  • Poynter
  • Folio Magazine
  • Magazine Publishers of America
  • American Society of Business Press Editors
  • Mr Magazine
  • Beyond the Page
  • Designing Magazines
  • NewsWatch India
  • Free Newspapers
  • The Editors Weblog
  • FishBowl NY
  • International Magazine News
  • Newspaper Index Blog
  • MagCulture
  • Magazine Daze
  • Magazine Enterprise 360
  • Online Press Gazette
  • Magazine Symposium 2007
  • Magazine Literacy
  • Magazine death blog
  • Premiere Issues Project


  • Global Voices Online - The world is talking. Are you listening?

    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Friday, May 18, 2007

    Event: World Magazine Conference (FIPP)

    Two clear messages at recently-comcluded 36th World Magazine Conference (organised by FIPP) in Beijing were “Embrace the change” and that despite a decline in numbers, attractiveness of magazine advertising will prevail.

    Highlights of Day 1: Embrace the Change
    “This Congress is taking place in what we call a global transformation. We are now being offered a great opportunity to reach a greater audience – far greater than we could reach with print alone. This is exciting and frightening at the same time.”
    Donald D. Kummerfeld, FIPP President and CEO
    “Online is the best thing to happen to the magazine business since the printing press. Anything that creates a richer relationship with our customers can only be good for us. The question is how to we deal with it? They key thing is that the companies that win are those that will embrace the change.”
    Steven Pleshette Murphy, President & CEO, Rodale Inc, USA
    “Change creates threats but also opens the doors to new opportunity.’ In my 50 years of publishing, I don’t think I’ve ever seen a more exciting time. Good luck dealing with the threat and making it a great opportunity for you.”
    Patrick J. McGovern, Founder and Chairman, of IDG, USA
    “It was magazines that built and established brands and it was the magazines that created brand extensions. Today, a brand can start with a website or with an event. When you combine the internet and face-to-face, it’s a great combo, and when you add a magazine to that, it’s a knock-out in b2b.”
    Gordon Hughes, President & CEO, American Business Media (ABM),

    Highlights of Day 2: Magazines have a lot to offer
    “Magazines reach the hearts of readers and gain their trust, serving to enhance value. The time that people spend reading magazines is a rewarding time during which they are most receptive to messages. Magazines provide a rich experience during which both content and ads are absorbed.”
    Tateo Mataki, President and CEO of Dentsu Inc, Japan
    “It’s about knowing what they want. If you see habits and tastes changing, you’ve got to change with them. You’ve got to keep them front of mind – that’s all that matters.”
    Mark Frith, Editor, heat magazine, Emap, UK
    “Magazines are the one medium where advertisements are considered a valued part of the package, particularly in speciality magazines where ads offer inspiration and ideas. Advertising in magazines is more relevant to consumers than almost anything else.”
    Jack Griffin, President, Meredith Publishing Group
    “I think magazines have an advantage over television or radio because we actually do create our own content. People don’t watch television channels, they watch television shows. People read an entire magazine and that creates more reach.”
    Brian Segal, President & CEO, Rogers Publishing Limited, Canada.

    You can read more details about this recently concluded event here.

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    Tuesday, May 15, 2007

    Event: Video of Colophon 2007

    In March I had featured a post on 'Colophon 2007' an international magazine symposium that highlights magazine culture. If like me you wanted to, but were not part of this event, you might want to see the video of the event featured here.

    Presented by Andrew Losowsky, the video features magazines involved in the exhibition along with brief interviews with Mike Koedinger, David Renard (author of 'The Last Magazine: Magazines in Transition') and Samir Husni (Mr Magazine).

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    Friday, May 11, 2007

    FREE Stuff: Magazine Content, Media books

    Time Out Delhi and Time Out Mumbai:
    Register online here and you can access the content published in Time Out Mumbai and Time Out Delhi for FREE.

    Media Books/ journals
    From May 1 to June 30, get a free full-text access to 23 titles of SAGE Journals in Media and Communication. No registration is necessary.
    To browse abstracts, perform quick or advanced keyword searches and access full-text articles from the journals 'Global Media and Communication' 'Convergence' 'Games and Culture' available right now, click on each journal's cover to be taken to its homepage.

    Economic and Political Weekly
    EPW’s online presence will soon have a new face and according to a mail from their circulation department, all visitors to the site can have FREE access to all sections of the site till July 1.



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