LAUNCHPAD: Stardust goes Deutsche
Last week I was pleasantly surprised when I met a German from Berlin who could talk more intelligently about various bollywood stars than some of us in India. Cristof Kaul was in India for a week and we met at Synapse in Goa where I work! The talk veered from Goa’s IFFI to Berlinale 2006 and how two Indian movies including ‘Parineeta’ were shown there. Cristof could talk at length about Shahrukh Khan’s rise, Kajol’s comeback in Fanaa, Aishwarya versus Madhuri as leading ladies in Indian cinema and so on.
And, as he suggested, Bollywood seems to be big in Germany. A proof of which is the ad in today's Indian Express announcing the launch of ‘Bollywood Stardust’—First Indian magazine to be launched in Germany. The ad claims that for the first time an Indian magazine is being printed for a European country in their language for the local market. Great idea! And good going Magna.