LaunchPAD: Lonely Planet India, INC. India
Two weeks, two new magazines!
Lonely Planet India makes an entry into the India market with its February 2010 issue. A product of Worldwide Media (Times Group and BBC Worldwide joint venture) this magazine was launched by actors Saif Ali Khan and Kareena Kapoor in a in a star-studded Bollywood party in Mumbai. See video of the magazine launch here. [Do not miss Arshad Warsi playing with his moustache as he talks about travel and LP :)]
Priced at Rs 100, LP magazine is aimed at the affluent, urban couples who like to travel. The launch issue also has a 2010 calendar with pictures of some choice destinations and is nice.
[But who uses wall calendars these days? Definitely not the affluent, urban Indian couples!]
The Indian edition of INC. magazine, Inc. India made a relatively quieter entry into the Indian market in the last week of January. The magazine is brought to India by 9.9 Mediaworx and is priced at Rs 150.
[I have long been an admirer of INC.’s design and style of writing and was a tad disappointed to see that the launch issue looked a bit hastily put together and lacked a coherent design!]