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A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Friday, June 29, 2007

    Trends: Time Inc. Dives Into Digi-Mags

    I am a big fan of digital magazines and Zinio as it allows me to enjoy the magazines I would never have access to in Goa.

    The latest online experiment by TimeInc, ‘People's "Best Summer Ever" video-packed e-magazine comes as a true delight. It is dynamic, soundtracked, has interactive ads and is lots of fun to browse.

    Adage.com writes: “People's staff designed most of the creative elements but worked with a digital-magazine production company called Blogform Digital Magazines to get the issue built. Unlike magazines digitally reproduced on systems such as Zinio, there's no software to install, there's a different soundtrack for every page, ads are interactive far beyond clickable URLs and all the content is original.”

    You can enjoy the action-packed digital magazine by clicking here.

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