Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Thursday, April 26, 2007

    Media Ads: The Financial Times

    The Financial Times new branding campaign coincides with the newspaper's redesign. Using the tag line "We Live in Financial Times," the campaign features three distinct images that represent globalization (World business depicted as an island with business buildings from all over the world), mergers and acquisitions (Smaller sharks being swallowed by the larger ones) and entrepreneurship(Richard Branson looking like Che Guevara)





    The new campaign is expected to highlight the breadth and depth of content within The Financial Times. All the ads drive traffic to the microsite

    Original article link here

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