Editorial: Alternative Story Forms
Finally a Study that proves what most editors and visual journalists have always believed. :)
According to Poynter.org, 'Alternative Story Forms' or tools like a timeline, a checklist, a fact box or a graphic—that are not part of the standard model of most newspaper or magazine narratives- are a good way to engage a reader’s attention.
As part of the Study readers were given one of six different versions (three print shown in the accompanying pciture and three online) of a story about bird flu. Each version included identical information fact for fact, but the design and story structure differed. When a reader finished reading one of these prototypes for five minutes, he or she answered questions about the story.
It was found that of the three print versions of the prototypes, the most visually graphic version (No. 3) resulted in the most correct answers and established that alt story forms helped readers remember facts presented to them.
Visit the original Source link to see the bigger version of six prototypes and more outcomes of the study.