IDEA of the week

Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

Ideas archive

Fast FACT

World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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The Number

30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Monday, April 14, 2008

    LaunchPAD: IndiaBoating

    Positioned as India's first luxury boating magazine, India Boating provides news, information and insights about the world of luxury boats and yachts. Contributions from Indian and foreign industry experts, interviews, sailing boat reviews, and sailing destinations make the magazine appealing to the luxury boat owners and enthusiasts.

    Priced at Rs 100, and printed on large-format glossy paper, the magazine is custom published for Bluewater Publications by Spenta Multimedia.

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    posted by Magpie @ 4:09 PM  0 comments