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Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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Fast FACT

World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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The Number

30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Tuesday, September 30, 2008

    LaunchPAD: GQ India Edition

    Last weekend Mumbai saw the launch of Indian version of GQ magazine celebrating India's hottest celebrities from the worlds of Bollywood, Cricket and Fashion. The inaugural issue celebrates "The Good Life" with Saif Ali Khan, Yuvraj Singh and Arjun Rampal as cover (and over 120 pages of luxury brand advertising). The launch issue also features an interview with Aditya Mittal of the famous steel family.

    GQ India is the 15th international edition of GQ. The magazine is priced at Rs 100 and has a print run of 35,000. Condé Nast has tied up with Living Media Group, to make GQ available in 40 locations across the country, where it will be on sale at 5,500 different outlets.
    Catch the BQ (Bollywood Quotient) of the GQ launch here. No magazine pics here, only celebrities! :)

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    posted by Magpie @ 6:38 AM  0 comments