LaunchPAD: GQ India Edition
Last weekend Mumbai saw the launch of Indian version of GQ magazine celebrating India's hottest celebrities from the worlds of Bollywood, Cricket and Fashion. The inaugural issue celebrates "The Good Life" with Saif Ali Khan, Yuvraj Singh and Arjun Rampal as cover (and over 120 pages of luxury brand advertising). The launch issue also features an interview with Aditya Mittal of the famous steel family.
GQ India is the 15th international edition of GQ. The magazine is priced at Rs 100 and has a print run of 35,000. Condé Nast has tied up with Living Media Group, to make GQ available in 40 locations across the country, where it will be on sale at 5,500 different outlets.
Catch the BQ (Bollywood Quotient) of the GQ launch here. No magazine pics here, only celebrities! :)