IDEA of the week

Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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Fast FACT

World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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The Number

30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Friday, April 03, 2009

    LaunchPAD: OPEN Magazine

    This week saw the launch of OPEN, a weekly news and features magazine from RPG Enterprises. The magazine is modelled on the lines of 'Time' and 'New Yorker', and will initially have about 60 pages of editorial content and 10-15 pages of ads.

    The launch issue featured an opinion poll in Pakistan as the cover story.

    To get a taste of OPEN, read the first issue online at http://www.openthemagazine.com/

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    posted by Magpie @ 10:44 PM  1 comments