IDEA of the week

Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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Fast FACT

World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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The Number

30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Friday, July 17, 2009

    LaunchPAD: Witness

    Witness, a magazine targeted at India's large legal fraternity (advocates, educators, attorneys, judges, and government officials), became available on select newsstands from July 16.
    Priced at Rs 50, Witness is by the newly formed Srigro Interactive and is distributed through Central News Agency.

    The magazine will be formally launched on August 1, 2009 by AR Lakshmanan, Chairman, Law Commission of India.

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    posted by Magpie @ 1:49 PM  1 comments