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Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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The Number

30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Thursday, April 20, 2006

    Trends: Mags Use New Video Platforms To Become TV Channels

    NICHE publishers are utilizing new video platforms -- both broadcast and broadband --to become television producers.
    Primedia has unveiled plans to create a new broadcast TV channel based on its popular Motor Trend magazine. The new channel, Motor Trend TV, will take advantage of the new multicast broadcast spectrum that some stations will create by compressing their digital broadcast signals into multiple, lower definition channels. Make magazine, meanwhile, is utilizing broadband video sharing site YouTube.com to achieve a similar end.

    Read more in this article by Erik Sass of Media Post at
    http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=42430&Nid=19891&p=192968
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    posted by Magpie @ 3:12 PM 

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