Trends: Mags Use New Video Platforms To Become TV Channels
NICHE publishers are utilizing new video platforms -- both broadcast and broadband --to become television producers.
Primedia has unveiled plans to create a new broadcast TV channel based on its popular Motor Trend magazine. The new channel, Motor Trend TV, will take advantage of the new multicast broadcast spectrum that some stations will create by compressing their digital broadcast signals into multiple, lower definition channels. Make magazine, meanwhile, is utilizing broadband video sharing site YouTube.com to achieve a similar end.
Read more in this article by Erik Sass of Media Post at