Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Thursday, June 22, 2006

    Newspapers: Times to Sell Ads on Front of Business Section, shrink width

    The New York Times plans to sell advertisements on the front of its Business Day section starting in two weeks. The ads are expected to sell at a premium rate because of the prominent showcase the front of the section affords. They will appear in a strip along the bottom of the page.

    The change comes as The Times, along with other newspapers, faces an increasingly difficult economic environment. The Times already runs ads on the front of The Metro Section on Sundays, and some newspapers, including USA Today, are now selling advertising space on their front pages — a move The Wall Street Journal, for one, has said it is considering.

    Giving such valuable space to advertisers has been controversial within the newspaper industry. But as more newspapers put ads on their section fronts, and most newspaper Web sites run ads on their virtual front pages, the practice may be losing some of its stigma.

    Read the full article describing other cost cutting methods suggested in Times to Sell Ads on Front of Business Section (FREE registeration required at


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