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Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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Fast FACT

World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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The Number

30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Friday, June 30, 2006

    LAUNCHPAD: 2 hindi titles from Infomedia India

    Recognising the importance of being locally relevant, Infomedia India has launched hindi edition of their publication Better Photography. The first Hindi edition of 'Better Photography' hit the stands on June 24 and features well-known photographers such as Prabuddha Dasgupta, Rafiq Maqbool and Atul Kasbekar. 'Better Photography' is the first Hindi title in its category and is expected to sell over 35,000 copies in its inaugural issue.
    This is Infomedia’s second Hindi title launch in the last three months, after Hindi edition of ‘Overdrive’ which launched in the first week of April.

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    posted by Magpie @ 3:57 PM 

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