Article: Remembering 'Target' and 'Detective Moochwala'
Highlights for Children, is dedicated to helping children grow in basic skills and knowledge, in creativeness, in ability to think and reason, in sensitivity to others, in high ideals, and worthy ways of living.
The magazine, which turns 60 this month, has freshened its look as it competes with video games, television and dozens of other children's magazines, many of which tie into cable networks or spin off of grown-up publications. And this has inspired more than one one-time readers of the magazine to reminisce about the influence of Highlights:
The lessons conveyed through the cartoon panels - asking parents before adopting a puppy and fulfilling one's promises - are largely unchanged, however, from those that have long modeled good behavior for childrenAlso read
Beloved Magazine turns 60
Highlights Magazine Freshens Design
If you are as young as me :) you probably remember Target and its endearing characters 'Detective Moochwala', Ghardab Das and others that we used to wait for every month. It is sad that somewhere in 1991 Target folded up and I don't think I enjoyed any other kids magazine as much after that...
Perhaps kids were not a very enticing target group to advertisers back then...