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A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Tuesday, June 27, 2006

    Article: Remembering 'Target' and 'Detective Moochwala'

    Highlights for Children, is dedicated to helping children grow in basic skills and knowledge, in creativeness, in ability to think and reason, in sensitivity to others, in high ideals, and worthy ways of living.
    The magazine, which turns 60 this month, has freshened its look as it competes with video games, television and dozens of other children's magazines, many of which tie into cable networks or spin off of grown-up publications. And this has inspired more than one one-time readers of the magazine to reminisce about the influence of Highlights:
    The lessons conveyed through the cartoon panels - asking parents before adopting a puppy and fulfilling one's promises - are largely unchanged, however, from those that have long modeled good behavior for children
    Also read
    Beloved Magazine turns 60
    Highlights Magazine Freshens Design

    If you are as young as me :) you probably remember Target and its endearing characters 'Detective Moochwala', Ghardab Das and others that we used to wait for every month. It is sad that somewhere in 1991 Target folded up and I don't think I enjoyed any other kids magazine as much after that...
    Perhaps kids were not a very enticing target group to advertisers back then...



    Anonymous Anonymous said...

    is the magazine still there? i heard it was stopped inthe early 90's. i wud like to get some copies of the magazine. can u tell me where i can get them. i will be happy if i can get as many as past isues as possible. hard copy or digitised.
    my email id

    11:08 AM  
    Blogger Magpie said...

    hi, glad to know you are a 'Target' lover too.
    You are right.The magazine stopped production in the 90's. I am sorry I do not know where you can source past issues--but I will be on the lookout and will mail you if I find something.

    11:57 AM  
    Anonymous Anonymous said...

    Hi, My siblings and I absolutely loved target. Now that I look back, some of the short stories were very sensitive. I especially remember one called Peechu. Would love to get some copies too.- RS

    1:10 AM  
    Anonymous Baloo said...

    even we 3 siblings are fan of Target, but it's really sad that the magzine production stopped in 90's.
    I a still having one copy of Target Annual, and lost one couple of years back.
    I still keep reading it aain and again after few months and nJoy Ninan's Cartoon strips........

    It was a wonderful magazine and was a gud source of learning so many things......

    9:47 PM  
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