Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Friday, June 23, 2006

    Editorial: The Politics of Cover Pictures

    US edition of Time, issue dated June 26 2006 , runs this topic on the cover: "INDIA INC.- Why the World's Biggest Democracy is the Next Great Economic Superpower- and What it Means for America." The cover image is a photo illustration of classical Indian dancer wearing a telephone operator headset.

    Interestingly, the cover focus of June 18 2006 issue of Time (Asia/ India Edition) is also 'India'. But this time the cover models look radically different.

    Is this a case of how they like to see us in the West versus how we view ourselves?

    On a different note:
    Read an interesting web exlusive about how a relatively unknown face became the cover model of Time in the article "The Face of India"



    Blogger Mahesh Shantaram said...

    That's a good enough reason for the multiple cover theory in this case.

    However... I subscribe to a magazine called American Photo, which is primarily distributed only in America. They use one cover for subscribers and one for news stands. I wonder what's the deal with that!

    Good to see you online... Magpie :)

    4:16 PM  

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