Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

Ideas archive

World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

More Facts

Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

More Numbers
  • ASME's Top 40 Magazine Covers
  • 30 Most Notable Launches of 2005
  • Talking Magazine Videos
  • An Illustrated History of Magazine Covers and Cover Lines
  • Magazine First Issue Archive
  • Poynter
  • Folio Magazine
  • Magazine Publishers of America
  • American Society of Business Press Editors
  • Mr Magazine
  • Beyond the Page
  • Designing Magazines
  • NewsWatch India
  • Free Newspapers
  • The Editors Weblog
  • FishBowl NY
  • International Magazine News
  • Newspaper Index Blog
  • MagCulture
  • Magazine Daze
  • Magazine Enterprise 360
  • Online Press Gazette
  • Magazine Symposium 2007
  • Magazine Literacy
  • Magazine death blog
  • Premiere Issues Project

  • Global Voices Online - The world is talking. Are you listening?


    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Monday, December 11, 2006

    TIP: Five Small Changes that don't Cost Much

    Marketing consultant Lou Ann Sabatier was one of the many experts at Folio:Show 2006, to offer tips on marketing magazines. Her five simple strategies can be used by magazine publishers to give new life into their magazines without spending a bundle.

    1. Conduct reader surveys at least every three years. If you can’t afford to hire an outside research company, create one your self. Try to avoid in-book surveys—they cost a lot and probably won’t generate the number of responses you’re looking for.
    2. Create a tagline if you don’t have one. Your editors will be able to help you create a tagline for your title. It’s a free addition that will help you establish your brand better.
    3. Create a positioning statement if you don’t have one. Different from a mission statement, your positioning statement should be limited to one sentence that explains exactly who you are. If you can’t explain your brand in one sentence, maybe it’s time to restructure.
    4. Fifty percent of your marketing efforts should fail. If that’s not the case you’re not being creative enough or taking enough risks.
    5. Readjust your marketing budget. Go back and reassess when your marketing budget was established and why. What does it make allowances for? Budgets should reflect the advancements in technology and branding opportunities available.

    Download her presentation here: The Mission of Marketing
    Read the Folio: article on her talk here: Small Marketing Changes That Yield Big Results



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