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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Tuesday, December 12, 2006

    Media Ads: Time Magazine's Outdoor Campaign

    In its outdoor campaign "TIME. Where news meets business" Time magazine's red borders create a timely, recognizable portrait of current world events says Amy Corr of Media Post. Eight ads (of which three are shown below) were created in-house by TIME and placed at high-trafficked business and commuter locations in London.


    One ad in the campaign featured a group of borders lined up to create a gun with adjoining copy stating, "Urban warfare & hostile takeovers." Another featured a wall with an opening in the middle, and compares "breached borders & boardroom oustings.
    A slot machine full of TIME borders compares the gambles of "social hazards & high risk investments." In another ad, a series of tiered borders represent "celebrity pairings & mega-mergers."

    To know more about the campaign you can read: The Fine Red Line Between News And Business

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