Media Ads: Time Magazine's Outdoor Campaign
In its outdoor campaign "TIME. Where news meets business" Time magazine's red borders create a timely, recognizable portrait of current world events says Amy Corr of Media Post. Eight ads (of which three are shown below) were created in-house by TIME and placed at high-trafficked business and commuter locations in London.
One ad in the campaign featured a group of borders lined up to create a gun with adjoining copy stating, "Urban warfare & hostile takeovers." Another featured a wall with an opening in the middle, and compares "breached borders & boardroom oustings.
A slot machine full of TIME borders compares the gambles of "social hazards & high risk investments." In another ad, a series of tiered borders represent "celebrity pairings & mega-mergers."
To know more about the campaign you can read: The Fine Red Line Between News And Business
Labels: Media Ads