Media Ads: Deccan Chronicle woos Young Readers

Sree Srinivasan of SAJA Forum posted this photo of a giant billboard (taken during his recent visit to Chennai) calling it an example of one problem with the media in India.
The ad has generated some debate on the SAJA Forum. Read his post and comments that followed here.

BTW, I am surprised that no one has objected to the ‘Prevention’ magazine TVC where the godman addresses problems of urban women and ends with a chant: ‘Cholesterol, cholesterol, God loves you all’. It is such a bad parody!

Media Ads: The Financial Times

The Financial Times new branding campaign coincides with the newspaper's redesign. Using the tag line "We Live in Financial Times," the campaign features three distinct images that represent globalization (World business depicted as an island with business buildings from all over the world), mergers and acquisitions (Smaller sharks being swallowed by the larger ones) and entrepreneurship(Richard Branson looking like Che Guevara)

The new campaign is expected to highlight the breadth and depth of content within The Financial Times. All the ads drive traffic to the microsite

Original article link here

Media Ads: Tehelka-The People’s Paper

A uniquely Indian campaign featuring a uniquely Indian icon: The omnipresent and much maligned crow!
Shot in black and white, with a small town setting, this commercial shows a political rally spoiled by crows crowing Tehelka’s punchline: “Jhoot bole…Kauwa Kaate”

If like me you do not have a TV, you can download the 15 MB ad here

Media Ads: The Economist 'Brain'

I came across this ad in a forward of Great Ads of the World sent by a friend and I instantly wanted to share it here.
This exceptionally powerful ad for 'The Economist' was created by O&M Singapore and won the gold award at The One Show 2004.
The ad has no logo or copy, but if you see long enough you can identify the familiar red masthead, low on the center of the brain.

Media Ads: Time Magazine's Outdoor Campaign

In its outdoor campaign "TIME. Where news meets business" Time magazine's red borders create a timely, recognizable portrait of current world events says Amy Corr of Media Post. Eight ads (of which three are shown below) were created in-house by TIME and placed at high-trafficked business and commuter locations in London.


One ad in the campaign featured a group of borders lined up to create a gun with adjoining copy stating, "Urban warfare & hostile takeovers." Another featured a wall with an opening in the middle, and compares "breached borders & boardroom oustings.
A slot machine full of TIME borders compares the gambles of "social hazards & high risk investments." In another ad, a series of tiered borders represent "celebrity pairings & mega-mergers."

To know more about the campaign you can read: The Fine Red Line Between News And Business

Media Ads: Business Media. Devoured by the Influential

The American Business Media ad campaign, “Devoured by the Influential,” debuts this June and focuses on the importance that readers, viewers, and attendees place on business-to-business media to inform and help the purchase/decision-making process.

Because business-to-business media is so important to the global economy, the users are more engaged and involved with it than general business media (e.g. general business magazines, TV and radio). This campaign speaks to that importance of the Forrester Study on the Digital Marketing Shift, and the soon-to-be released Harris study on end-user trends.

“Everybody’s seeking engagement and involvement these days,” says Mark DiMassimo, CEO & creative director of DiMassimo, the agency that created the campaign. “Business media takes that to the limit. It’s not read, it’s devoured!" This campaign dramatizes that fact and features artwork illustrating a human digestive system with the digestive tract leading to the brain instead of the stomach. (I have yet to get a picture, but it seems to be quite a change from the earlier ABM advertising, shown with this posting).

The campaign comprises of print, digital and face-to-face components reflecting the multi-platform reality of today’s business media. The ads debut in print publications including Advertising Age, the AdWeek Group, B-to-B magazine, Chief Executive, and The Wall Street Journal, and will be featured on a multitude of sites, including Forbes.com and CFO.com.

Media Ads: Austin American Statesman

The Austin American-Statesman new print and TV campaign asks readers how often they "Get it!".

One ad shows people reminiscing about the first time they got it: in college, from a best friend's mom, a college professor, online or not until a couple got married. Another ad shows the different ways to get it: "from my assistant Ricky... on my desk," "after a long hard day with the kids," "from my dog."

The campaign was created in-house and is available for view here.

Media Ads: Hindustan Times epaper

HT has a new advertising campaign headlined 'Spread the news without saying a word'.
Read more about it on agencyfaqs.com