Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Tuesday, April 25, 2006

    Trends: More launches expected this year?

    The Outlook group has announced a couple new magazines (on lifestyle) and business. Reed Business Information(RBI) has a announced a tie-up with Infomedia India and Reed Elsevier has a tie up with a Delhi-based publisher. Maxim (inaugural cover shown here) has made a loud entry into the Indian magazine market.
    However, The Indian Express Group that last year announced plans to launch special interest magazines has been unusually silent despite having hired some of the best heads from Outlook Group.

    Excerpts from a story posted on agencyfaqs

    The Indian Express group, which had earlier announced the launch of a few new magazines in the first quarter of 2006, has deferred its plan as of now.
    However, in a telephonic conversation with agencyfaqs!, Shekhar Gupta, editor-in-chief and group CEO, Indian Express group asserts that the plan to launch the magazines has not been completely shelved. “The plans are still on, and hopefully we will be ready to announce something pretty soon,” he says.
    But the industry is quite abuzz with the rumour that the plans for the magazine have already been abandoned. It may be recalled that the group had hired senior professionals for its new venture. Outllook’s Sandipan Deb was hired to head this division.
    Gupta insists that the main reason for this delay in the launch has been logistical problems, but he declines to divulge details.



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