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Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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The Number

30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Monday, May 08, 2006

    LAUNCHPAD: Liquid and Open Sky


    First week of May saw two magazine launches:
    Open Sky: India’s first magazine aimed at the aviation industry from the Business Standard group. This will be given free with the May 5 issue of BS.
    Liquid: India finally has a magazine on spirits! This magazine on the beer and wine industry in India was officially launched with fanfare in Mumbai. MD and Publisher, Nadir Billimoria (brother of the Cobra beer head Karan) launched the magazine with an awards ceremony to celebrate some of the best hotspots of Mumbai.

    More on these magazines when I manage to source them in Goa.

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    posted by Magpie @ 2:50 PM 

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