Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Wednesday, May 03, 2006

    Article: The Right Way To Do Brand Extensions

    Daniel E. Aks of Folio: argues that too many magazine-industry professionals believe that simply repurposing magazines for the Web constitutes a successful strategy.

    He believes that the challenge is more complicated than just creating companion Web sites or reformatting and reusing content for different media. Publishers need to focus on audience segments and develop an entire range of profitable information services and products for that audience—not only for various media.

    More ideas on generating business leads in his article "The Right Way To Do Brand Extensions"

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