Trends: Time Inc. Dives Into Digi-Mags

I am a big fan of digital magazines and Zinio as it allows me to enjoy the magazines I would never have access to in Goa.

The latest online experiment by TimeInc, ‘People's "Best Summer Ever" video-packed e-magazine comes as a true delight. It is dynamic, soundtracked, has interactive ads and is lots of fun to browse.

Adage.com writes: “People's staff designed most of the creative elements but worked with a digital-magazine production company called Blogform Digital Magazines to get the issue built. Unlike magazines digitally reproduced on systems such as Zinio, there's no software to install, there's a different soundtrack for every page, ads are interactive far beyond clickable URLs and all the content is original.”

You can enjoy the action-packed digital magazine by clicking here.

Download: The Magazine Handbook 2007-2008

Magazine Publishers of America (MPA) released 2007-2008 edition of The Magazine Handbook last week. You can download the 76-page pdf here.
The Handbook spotlights magazines’ strong contributions to various advertising categories, including automotive, pharmaceutical and entertainment. The section on magazine reader engagement aggregates the latest third-party research proving that “in an age of interruption, magazines engage.” In addition, the Handbook contains statistics on magazine web portals and reader behavior online.

Some highlights from the latest Magazine Handbook:
-Magazines lead in driving web visits and searches
-Multiple-page ads get higher ad recall
-Magazines are the most consistent performer across the purchase funnel
-Magazines boost the power of other media
-Readers value and respond to magazines regardless of how they acquired the magazine