Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Friday, November 23, 2007

    Media Ads: National Geographic Parking Slots

    The October issue of National Geographic Magazine has a cover story on biofuels. Imagine, an Amsterdam-based ad agency, created a campaign for the issue around parking slots. Within the yellow border on the road is the message: "This month reserved for Biofuel."

    Monday, November 19, 2007

    India: The First Non-US Edition of 'People'

    According to a release, Time Inc has tied up with the Outlook Group to launch Indian edition of the popular ‘People’ magazine in second half of 2008.
    Except US, People is not published anywhere in the world. India is the first country they are venturing into. In India, the frequency of the magazine will be a fortnightly.
    Indian edition of 'People' will maintain the 50:50 content ratio of celebrity substance and human interest stories. The magazine will also include contemporary news, interviews and in-depth reporting on the most compelling people of the time. The content will be customised for India and have a ratio of 75:25 Indian and foreign content.


    Tuesday, November 13, 2007

    Newspaper: Launch of Mail Today, INMA Event

    The India Today Group has announced the launch of Mail Today, a newspaper venture in collaboration with Associated Newspapers (ANL), the publishers of Daily Mail. Mail Today is expected to hit the Delhi market by the end of this week, according to agencyfaqs.

    According to Aroon Purie, Chairman and Editor-in-Chief, India Today Group, the paper will not address everyone, but target "upper echelons of society, who have a certain lifestyle, interests, certain education level, financial level".

    New Delhi is also the venue for the INMA's (International Newspaper Marketing Association) first-ever South Asian Conference titled “Building Market Cap in the Newspaper Enterprise”. This two-day forum (14-15 November) will examine trends in the global newspaper industry that are relevant to India.

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    Wednesday, November 07, 2007

    India: Fortune India in 2008

    Fortune magazine has signed an agreement with the Ananda Bazar Patrika to launch its India edition next year. This will be the magazine's third country-specific edition following Fortune China and Fortune Turkey.
    Currently, the magazine sells about 8,000 copies per issue in India. That number could increase 10 times with a local edition.


    Tuesday, November 06, 2007

    LaunchPAD: FHM India

    Ten months after the US print edition of FHM stops production and goes all digital, India gets its own edition of FHM India.

    The 31st edition of FHM was officially launched in Mumbai two weeks ago by Next Gen Publishing with a rocking party and beachwear show.
    Next Gen Publishing Ltd. (Next Gen) is owned by the Forbes Group, Emap and HDFC and publishes niche/special interest magazines and business directories.